SEO (Search Engine Optimization) is the trend now in this modern era. However, most of the courses in university or college do not teach this topic. Some of them do, but they don’t provide in depth information. Knowing the basics of SEO is good, but not enough as there are so many things to learn. Here are a few reasons why SEO is useful to learn:
You’ll understand search engines better. With SEO, you’ll be able to understand how Google actually rank websites and such. You’ll also learn about the algorithm Google uses to rank websites. SEO is one of the best ways to learn about search engines.
A rising career. Since SEO is a long-term investment, you will never lose a job. Being an SEO expert will be a never ending career. Not only does it have a wide learning scope, you also get to earn quite alot. Search engines will never die, hence SEO will not either.
Essential in digital marketing. Combining SEO with other digital marketing strategies will produce the best results. Every digital marketer should know what is SEO and it is one of the skills that most people will look for when hiring a digital marketer.
Get traffic with low cost. Because Google itself is free, SEO is free as well. All you need is effort and time. Organic traffic produces faster results compared to Social Media traffic as 80% of traffic comes from organic traffic. Though for a new website, it will take awhile to get traffic, roughly 6 months to a year.
All in all, learning SEO will not be a waste. It is a useful skill for everyone especially the ones that are in digital marketing to have. If you would like to know more about SEO, check out SEO Wellington for all your SEO needs.